Many have wondered in forums and even asked me, How can I get my players more involved in some roleplaying, instead of just having that generic dungeon crawl with Bob the fighter.
Method 1: Gold!
Players love gold. Plain and simple. Its the reason most players use for their characters to be questing. So why not when your players come into town, have a carnival being held. Throw in a few carnie games where the players still can roll some dice. Hold a simple non lethal damage boxing match with an animal. Throw in a gypsy fortune teller. Perfect chance to roleplay. If the players don't bite on the fortune teller, make it look interesting. Have people coming out of the tent cheering and celebrating as if they won something. Do it over and over as players look around. Sooner or later, the curiosity bug will hit them. When it does, its your chance to shine as a roleplaying DM. Have a wacky lady, in front of a table with a deck of cards, a crystal ball, strange incense all around the room with dim lighting. Once the player sits down and gives say a copper for their luck, you can roleplay out some clues to your adventure. Its up to the player to write down these things or ignore them.
Method 2: The old hermit in the woods deal
Here is another chance for a DM to shine. Give your hook for the adventure, but make sure you leave it so that the player characters have to seek out the old hermit that no one has seen in a long time for some help with a map of the dungeon they plan on going to. He knows the secrets (or is he a crackpot?).
Have your players seek him out, and convince him to help the group, and give up the information. A group that threatens the old hermit will get nothing, because he has nothing to live for as he says. Killing him will gain nothing, because only he knows the secrets and must draw them out for the party.
So there is two tips for a DM, What ideas do you have to share with us?